The Blueprint for Modern Living

Having postitioned itself as a leader in design and innovation within the CEE real estate industry while keeping in mind the best interests of existing and prospective clients, Merin Group has recognized the market potential and demand for integrated solutions.

Norma Concept, the newest member of the Merin Group family, was established as an interior design solutions and furniture retail company — a natural step in the vertical integration of Merin Group’s business.

With a business philosophy anchored in design, quality, and accessibility, Norma Concept provides a wide range of expert interior design and furnishing services for residential, office, and commercial spaces and offers a curated selection of furniture by leading international brands and manufacturers.


With a profound understanding of our partners’ product portfolios and possibilities, our mission is to make the process of furnishing interiors an enjoyable and motivating experience, and provide expert advice for our clients, as well as professional support for fellow architects.


As we grow and develop our resources, we envision our consulting services raised to the highest level—our teams of experts working hand in hand with clients on functional requirements, style direction, and budget, delivering turnkey furnished spaces within an optimal timeframe, and expanding our offer beyond residential projects to include commercial, and HoReCa segments.


Sandra Obradović

Managing Director

“We believe in the power of human resources. The value we create equates to the value of our people.”

An enthusiast for business, art, innovation, furniture design and design in general, Sandra Obradović is an architect with many years’ experience in creating and executing residential and commercial interiors, custom-made furniture for residential and HoReCa facilities, as well as extensive involvement in project management. Together with her team of professionals, she will be at your disposal in realizing the desired goals.



Merin Group is one of the leading and fastest-growing investment and real estate services groups based in Belgrade, Serbia.

Merin Group’s carefully assembled in-house team is capable of covering the entire investment cycle, from due diligence, all the way to construction and sales, thus integrating the highest standards of our profession and providing the added value that the Merin brand is renowned for.

Our team’s know-how and capabilities are engaged and available for Merin Group’s proprietary investment ventures, but they may also be employed by third-party investors.